Before you read any further on this post make sure you visit this site: http://www.dhmo.org/ This organization exists to explain the many dangers of Dihydrogen Monoxide (DHMO) an allegedly dangerous substance with a terrifying list of uses. It’s really worth quickly visiting that link if you haven’t yet.
What I learned about Dihydrogen Monoxide (DHMO)
Today I was surfing the net and ran across the DHMO (H2O).org site and nearly busted a gut laughing. It caused me to do a bit of googling and poking around to see how people were using this site as a joke or way to teach a lesson. What I found particularly entertaining is how many people in different web forums came out strongly against DHMO before even knowing what it was. Dihydrogen Monoxide is water!
This web site is an excellent (and entertaining) example of how unethical marketers, spinsters, and politicians can play on the emotions of the public. For some, their goal is to use disinformation to close a sale or sway public opinion for financial or political gain. I’m not posting this as a what to do article, but a warning or a what not to do.
You competition may be using similar tactics to take away your clients right now. It is your job to not only service your customers but to educate them. This will not only help them make the best and most informed decision possible but build a great deal of trust and advance your relationships with clients. This trust will cause them to immediately call you when they have any questions or concerns about the industry, your product or service and possibly the product and services of your company. My goal in every client relationship is for them to not just view me as a vendor, but to see me as an honest friend and trusted advisor or consultant.
I hope you enjoyed this, had a good laugh, and will pass this on to a friend. If you want to learn a bit more about how marketers use our brains and emotions to trick us I recommend Buyology: Truth and Lies about why we buy.
It was very busy this week, and finding this was one of my bright spots. -Brad
PS- I’m a runner, and I may have mentioned my DHMO addiction of Facebook to have a little fun with my friends. I’m not sure I recommend it, because some of my friends “got it” and helped me out and the ones who didn’t were pretty upset when I shared that DHMO was water. Who am I kidding… It was TOTALLY worth it. 🙂
PPS- If you thought this was funny you may enjoy this water bottle from Amazon!