(Updated August 2017) I originally wrote this article in April of 2009 and when I reviewed it today I decided everything in it was outdated and otherwise useless information. It was also full of broken links so I thought today was the day I would resurrect this post and do a complete rewrite.
The Problem With Social Media
According to The CMO Survey, 44.1% of executives say they haven’t been able to show the impact of their social media spending. Moreover, only 4.6% said they felt that social media contributed significantly to company performance. That leaves us in an awkward spot right? Nobody want’s to feel like they are being left out of the “conversation”. However, we are also not sure if this conversation is worth being in at all because for many products it’s hard to directly tie your social media efforts directly to a sale.
Social Media is Still New
In relative terms compared to the web, email, direct mail, etc, social media is still very new. The reality is we are still learning how to track and measure it. Worse yet, much of what we do with social media marketing is a branding effort at best. How can we say for sure that engineers are specifying our product in their designs because they saw our tweet or read our blog post? If they are then sales are clearly being made because of it but how do you prove it?
I am an iPhone junkie! I love my iPhone and I love iOS. That being said I am not Such an Apple fan boy that I am unwilling to call them out when they screw up. I have very high expectations from Apple when it comes to quality, service, and user experience. When I launched the Apple Maps app for the first time I was stunned by how awesome it looked. Downtown Bellevue Washington was beautifully rendered and I thought “This is going to be awesome!” Then I used it… and let’s just be honest here… They sucked. Now for all you Android fans out there. I had an Android phone and I liked it. I REALLY liked the maps on Android. However, the Google Maps I had on my phone was NOT The same maps Android users were getting, and that was what Apple was trying to fix. With that in mind, for me if ONE good thing came out of the whole Apple iOS Maps debacle; it was that I now have turn by turn directions on my Google Maps iPhone app! YAY! so head on over to the app store and download it!
People around the world have been asking for Google Maps on iPhone. Starting today, we’re pleased to announce that Google Maps is here—rolling out across the world in the Apple App Store. It’s designed from the ground up to combine the comprehensiveness and accuracy of Google Maps with an interface that makes finding what you’re looking for faster and easier.